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McLaren Coverage Maps

Role: Designer | At: Allegra Marketing Print Mail | Time Frame: Late 2019 

Project Overview

1. Objectives
2. Constraints
3. Process
4. Final Product

A mockup of McLaren Health Plan benefits maps displayed on a flyer.


McLaren Hospital updated their coverage locations in the state of Michigan and requested and updated series of maps to be used in informational packets and presentations. Six maps were created in total: one was an overview of the whole state of Michigan and the remaining five maps focused on each respective region. Readers had to understand quickly which medical facilities were in which regions.

1. Objectives
 

Physical Format
Coverage maps were to be printed on standard 8.5 x 11 inch paper for informational packets. For use on presentations, the final images needed to be PNGS. Brand standard colors had to correspond between CMYK and RGB color spaces as needed.


Brand Guidelines
As McLaren is an established company, branding guidelines were used for consistency.

Time
Working at a print shop meant concept to completion had to happen fast, so I worked as quickly as possible in short hour bursts scattered over a few weeks.

2. Constraints
 

Physical Format
Coverage maps were to be printed on standard 8.5 x 11 inch paper for informational packets. For use on presentations, the final images needed to be PNGS. Brand standard colors had to correspond between CMYK and RGB color spaces as needed.


Brand Guidelines
As McLaren is an established company, branding guidelines were used for consistency.

Time
Working at a print shop meant concept to completion had to happen fast, so I worked as quickly as possible in short hour bursts scattered over a few weeks.

Physical Format
Coverage maps were to be printed on standard 8.5 x 11 inch paper for informational packets. For use on presentations, the final images needed to be PNGS. Brand standard colors had to correspond between CMYK and RGB color spaces as needed.


Brand Guidelines
As McLaren is an established company, branding guidelines were used for consistency.

Time
Working at a print shop meant concept to completion had to happen fast, so I worked as quickly as possible in short hour bursts scattered over a few weeks.

3. Process
 

A version of the an initial design concept for the coverage maps. This has a border of topography lines and a green background. County names are pointed to on the map.
A version of the an initial design concept for the coverage maps, the eastern part of Michigan is displayed in yellow. Thi . County names are pointed to on the map.

I chose to focus on one region before attempting the whole map. I wanted to get the visual elements solidified before spending effort on whole project. I generated two versions within brand guidelines of the same region and let the client choose which version they preferred stylistically. The version on the right was chosen and together the client and I perfected the diagram. After the client and I had a clear direction, I proceeded with the rest of the project.

Initial Concept 1
 

Initial Concept 2
 

4. Final Product
 

A mockup of the full coverage map of Michigan without counties and their respective hospitals listed.

Michigan Coverage Map
 

Mockups of the central part and east part of Michigan with their counties and respective hospitals listed.

Central and East Michigan Coverage Map
 

Mockups of the northern part and middle part of Michigan with their counties and respective hospitals listed.

Northern and Middle Michigan Coverage Map
 

West Michigan Coverage Map
 

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