My first task was to create a design brief for my faux company. A company profile, objective, target market, and budget were included in the design brief. A mood board of imagery was also placed into the design brief to give the project direction.

My idea was to create a plant nursery specializing in drought tolerant plants that could also serve as a source of income if grown commercially in marginalized communities. 

The objective was to rebrand the "preexisting company" and increase online presence across social platforms and to spread general education of the importance and value of cacti.

I defined my target market as individuals/communities concerned with environment impact on agriculture and natural resources and succulent and cacti collectors/hobbyists.