Fluid Chiller - Proposed Project

Created 2/2020 for Fluid Chiller at Allegra-Okemos.

Illustrator and InDesign.

 

Fluid Chiller contacted Allegra-Okemos looking to update their branding for conventions. Specifically they wanted to make a product booklet for an upcoming cannabis conference. The goal was to create a booklet that seemed fresh and appealing to twenty-somethings. A separate flyer contained the number heavy specifications of the machinery, so my focus was to make the booklet visually appealing and attention grabbing. 

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This project never made it to completion  but I enjoyed the time I spent with the layout design, color palette, typography, and image selection. The last four photos on the slide are what I would have sent to the client to get a feel for what they wanted. I offered a few layouts, some that were more word heavy and some that were more focused on photos. Intentionally I  kept the layout flexible enough for changes including density of text and number of photos.