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Common Ground Music
Festival 2018

Role: Marketing and Design Intern | At: Lansing Entertainment and Public Facilities Authority | Time Frame: Summer 2018
 

1. Common Ground
2. Signage
3. Main Stage

Project Overview

Hasley playing on a concert stage with a graphic display bordering it.

1. Common Ground


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The Common Ground Music Festival is a not for profit 501 c3 corporation, Center Park Productions. Center Park Productions was established in 2000 in a partnership with the conceptual creator of the festival, MiEntertainment Group (MiENT). Since then, over 1 million guests have attended the festival in downtown Lansing, attributing an estimated economic impact upwards of $70M.

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- commongroundfest.com


Lansing Entertainment and Public Facility Authority assists MiEntertainment Group with setup, maintenance, and take down of the Common Ground Music Festival. In 2018 artists including Halsey, Gucci Mane, T-pain, Logic, Jessie Reyez (and more!) played at the festival. I aided LEPFA's graphic designer in creating signage for the festival. The biggest surprise was seeing the background I had created for signage as the backdrop for the main stage!

2. Signage

The sign says "Welcome to the VIP Uncommon Club. Private Area. VIP Uncommon Club ticket requrired for admittance". Blue and other sponsors are listed at the bottom.

VIP Private Area A-Frame Signage

The sign says "Welcome to the Grand Club. Grand Club Rules." etc. Blue and other sponsors are listed at the bottom.

Grand Club  A-Frame Signage

The sign says "ADA Accessible Entrance" with an arrow pointing to the right. Blue and other sponsors are listed at the bottom.

ADA Accessible Entrance A-Frame Signage

3. Main Stage

The main stage in the day captured with an inferior mobile camera.

Main Stage setup

The main stage at night taken by a professional photographer. Hasley playing on a concert stage with a graphic display bordering it.

Main Stage at night with Halsey performing

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