Cactification is a fictional company I created. We were tasked to create a company history, marketing plan, design brief, style guide, ads, and products for our company. Cactification is a cactus/succulent nursery that offers a monthly succulent subscription box and an online catalogue. They work with government agencies to educate communities in drought ridden areas how to use cacti as a sustainable resource. The name Cactification is a play on the word  "desertification", which is the process that fertile land becomes desert, as a result of drought, farming activities, or deforestation. Replanting and spreading cacti help a seemingly barren landscape produce vital resources for both people and animals.