2020 Allegra Marketing Print Mail Okemos will have been open for 30 years. A fellow designer and I were asked to come up with 30th Anniversary Logos, the only requirement was that we not use the preexisting logo. I started by asking the owner what 30 years at Allegra meant to him, both emotionally and as a whole. The biggest thing that struck me was that as a print business he and his team was able to continuously adapt to trying circumstances; they were ever evolving and pushing forward.

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The first two logos here were chosen to be produced on apparel and promotional products throughout the year.