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Created December, 2019. Allegra Okemos.
Illustrator.
2020 Allegra Marketing Print Mail Okemos will have been open for 30 years. A fellow designer and I were asked to come up with 30th Anniversary Logos, the only requirement was that we not use the preexisting logo. I started by asking the owner what 30 years at Allegra meant to him, both emotionally and as a whole. The biggest thing that struck me was that as a print business he and his team was able to continuously adapt to trying circumstances; they were ever evolving and pushing forward.
The first two logos here were chosen to be produced on apparel and promotional products throughout the year.
Alternate versions.
Sketches.
Iterations and process.
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